Meeting/Event Information

OBTA Education Day & Supplier Showcase 2015

September 09, 2015
8:00 AM PDT to 6:00 PM PDT
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Doubletree by Hilton Portland Lloyd Center
1000 NE Multnomah St
Portland, OR 97232

2015 Education Day & Supplier Showcase


Portland, Oregon

Expect cutting edge education for those in the Pacific Northwest  &  West Coast corporate travel industry!

Attendees can expect a high level of educational content designed to engage the procurement, travel and meeting directors, as well as global project managers and travel industry suppliers from the hotel, airline, car rental, corportate housing, railcar and emerging travel innovation providers.

Earn 5 CEU's by attending this 1 Day Educational Event!   

OBTA Education Day Topics Will Include:

Going Global for Mid-Market– Travel Managers with mid-market accounts need to globalize certain or all aspects of their program just like large-market programs do. But it’s different. Discover options for globalization at the mid-market level and hear from travel managers who have worked with these programs.

 Travel and the Shared Economy– Companies like Uber, AirBnB, and other new vendors are all over the travel media lately and are gunning for the corporate travel world. Even shared business aircraft are becoming popular. Find out what this means to your travel program and what it means to more traditional vendors as these new vendors are invited to play in the business travel world with those you’ve known for years.

 Travel Program Analytics – There are so many ways to examine a travel program looking for value coming from vendor programs, buyer travel policies, and Travel Agency operations. Coming to this session will mean finding how to request and review and report these numbers. This session is particularly helpful for non-dedicated travel buyers, as well as procurement and other professionals managing travel programs but with less of a travel industry career background.

 Travel Risk Management 101 - Where do you begin?  How do you know if you are doing enough?  Travel Risk Management (TRM) has become a discipline, a part of annual process improvement, directly tied to business continuity planning.  Learn in detail the fundamentals of the GBTA approved TRM3 model (travel risk management maturity model), why each key process area is important, and why TRM is not a turnkey exercise.

 Travel Risk Management 201 - Duty of care and enterprise wide risk management.  TRM doesn't operate in a vacuum, as travel and the people who travel have a direct impact on business operations, company reputation and critical business decisions impacting the success or failure of a business.  In this session, we will discuss how travel touches many areas of your enterprise, and why TRM should be a critical part of a broad, companywide risk solution, with the travel manager actively engaged.

Travel Risk Management 301- Keeping up with changing risk factors.  Pandemics, sharing economy ground transportation and accommodations, meeting and event security, civil unrest, high risk travelers (women, lgbt, religious minorities, etc.).   With some discussion around the kinds of risks that often get overlooked and that change frequently, this session will validate the need for continuous process improvement and management of your TRM program, and why maintenance is the key to what they courts expect in terms of "reasonable best efforts".

 Vendor Negotiation – Negotiation is a different issue for each respective side of the proverbial “table.” Because of this, our Vendor Negotiation session will split attendees into one buyer-only group and one supplier-only group, where there will be discussion of refreshing negotiating capabilities but also how to be better prepared for a productive negotiation process and the related meetings. Those attending the split sessions are strongly requested to also attend the third session, which will be a summary of the elements that each side needs from the other side, yet also guarding some items confidential as requested by the relevant attendees in the first sessions.

 Frequent Flier vs. Small Business and Other Vendor Programs – How do you select vendor programs for your company yet still understand how your frequent users might be affected? This session will cover the analysis needed to work through finding a program’s best benefit by juggling corporate and traveler needs. Both vendors and travel buyers will find benefit in attending this session.

 Travel Apps – There are so many new apps that travelers are using whether we like it or not. And many of them work well with our booking tools. Travel Apps will show some of the helpful integration that exists between these great new developments. You’ll also see ways to manage the risk associated with using these apps so you can continue to pursue benefit for both travelers and the company bottom line.

 Personal Branding: Know Your Value- Take a closer look at developing your personal brand by walking through how to develop an identity that you can use in social media, your resume, and email signature lines. This can also act as a separate elevator pitch tailored to tell your unique story at networking events and when introducing yourself. Lead by career management speaker Dawn Rasmussen, you will learn how important it is to distinguish yourself from the competition while retaining a brand that is uniquely you.

Emotionally Intelligent Leadership - Studies have shown that up to 80 percent of future success depends on EI (emotional intelligence) rather than IQ. People and organizations have to understand what it is and how to apply it personally and professionally. Walk away from this presentation with a clear idea of Emotional Intelligence, together with a gap analysis for your personal path to mastering it and utilizing it personally to cope with change and stress, and professionally in your organization to develop engaged, productive and committed employees. Mastering emotional intelligence is the key to unlocking your true potential as a leader, manager and communicator. Stephen’s emotional intelligence seminars have grown consistently more popular, and they are some of his favorite to give.


 OBTA is pleased to welcome our featured speakers at this year's event. 

Stephen Barth - Stephen Barth is an American lawyer, professor, author, keynote speaker and entrepreneur. He is a professor of leadership and hospitality law at the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston and a leading voice on travel risk management and duty of care.

Charles Brossman -  an internationally recognized expert, speaker and writer on corporate travel risk management programs.

Dawn Rasmussen - the author of “Forget Job Security: Build Your Marketability is a an expert on personal branding and social media marketability 

David Jonas -Journalist, Co-Founder The Company Dime,an independent source of corporate travel intelligence.  David has been covering the travel industry for over 18 years.

Doug Keir - Doug Keir is a 28 year veteran of United Airlines with a background that includes contact center operations, corporate and TMC sales, sales training, and his current role as Manager, United PassPlus and UATP Sales. 

Joe Monaghan - brings over 30-years of industry experience and expertise in the practical application of technology in Purchasing Cards and T&E Cards, Corporate Travel and B2B e-Commerce.

Lilya Soleymani, GLP - American Express Global Business Travel.  Lilya is a Global Client Manager and expert onthe  tips and traps for mid market clients entering the global travel market. 

Walter Gay - is a 30-year travel industry veteran. His consultancy is focused on negotiating and analyzing Global Distribution System agreements for travel agencies and corporate travel departments.  

Kim Castro, Vice President and General Manager of CI Azumano Travel, is responsible for strategic direction and growth across multiple business lines, including business development, account management, operations, technology and business intelligence. 

J. Grant Caplan is the President of Travel Consulted, supporting and leading engagements across multiple business lines, including program management, sourcing, strategy, air, hotel, and payment and expense programs.

  ( Doubletree by Hilton Portland - at Lloyd Center is the official hotel event sponsor for this years event.

Many thanks to our valued sponsors & supplier showcase particpants:

American Express Global Business Travel

Carlson Wagonlit Travel

CI Azumano Travel

Coast Hotels

Courtyard Portland City Center

Delta Air Lines

Davenport Hotels

Dawn Rasmussen- Pathfinder Writing & Career Services


Direct Travel

Doubletree by Hilton

Eagle Crest Resort

Enterprise /National Car Rental

Hilton Worldwide

Hilton Vancouver

Doubletree by Hilton - Spokane

Holiday Inn Portland Airport

Hotel Modera

Iceland Air

Olive Photography

Paragon Corporate Housing

Port of Portland

Provenance Hotels 

River's Edge Hotel & Spa

Salishan Spa & Golf Resort

Southwest Airlines

The Benson Hotel


Travel & Transport

Travel Consulted

Travel Security Administration


United Airlines



To learn more or register for OBTA Education Day & Supplier Showcase 2015, visit


 OBTA is a 501(c) not-for-profit business league organization, Federal Tax ID# 93-1130933



$125.00 OBTA Member Registration
$200.00 after 05:00 pm August 21

$125.00 Guest - Affilate Member of GBTA, PSBTA, INBTA or other BTA
$200.00 after 07:00 pm August 21

$225.00 Guest Registration - not at member of an affiliated business travel association.
$300.00 after 05:00 pm August 21